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Ledroom’s recipe for success boils down to having the courage to change course

15.12.2025

Ledroom Oy has grown from a company selling light panels to a diverse business providing a variety of leisure services. Nowadays, the company offers services including e-bike sales and rentals through the Sähkis.fi brand.

Ledroom Oy’s story began in 2013 as the business idea of entrepreneur Antti Lehtonen, selling products such as light panels and phone covers. Nowadays, the company uses the marketing name Sähkis.fi, under which Lehtonen sells and rents out e-bikes, motorbikes and snowmobiles.

“I’ve always liked motorbikes, so incorporating them, and electric bikes into my business offering made sense, and things got off to a good start. That was about six years ago now. Nowadays we also sell electric enduro motorbikes,” Lehtonen explains.

The cornerstone of the company’s current operations is renting out bikes, motorbikes, snowmobiles and skiing equipment at Tahko Holiday Resort. The company initially started its rental operations in Himos, and good experiences here led to the decision to expand its rental operations to Tahko too.

Expanding into vehicle parking discs

Sales of electric bikes have declined since the Finnish government decided to remove the tax incentive from company bikes. Lehtonen had just stocked up the business’s inventory for the spring and summer when the news about the removal of the incentive was released.

“I tackled the loss of revenue from bike sales by supplementing our product range with personalised parking discs. They’re now being sold at a number of big shopping centres in Helsinki, and there’s been a lot of interest in them,” Lehtonen says.

He is now considering expanding sales of parking discs to Sweden too, via his online shop. Things like photos of pets are particularly popular designs among customers, and the product is also cheap and easy to buy and post.

Focusing on services in Tahko

Back when the company was newly founded there were not many other bike shops in Kuopio, and so business got off to a brisk start. Lehtonen also focused on ensuring he was stocking good bike brands. Operations expanded further when the company bike tax incentive come into force in 2021.

“That helped us have a really good three years, and I believe that good service has been one of our competitive advantages. We made sure to offer not just bikes but also maintenance services and spare parts, all under one roof,” Lehtonen states.

One success factor that saved the day after the fall in sales is operations span just two businesses and employees. During busy periods, seasonal workers are recruited to deal with increased customer numbers. Sähkis.fi was originally based in Kolmisoppi, but a year later moved to Saaristokatu.

The company is currently focusing on services in Tahko. There, it has 200-square-metre premises and has invested greatly in its range, now offering 35 bikes for hire, five enduro motorbikes, eight snowmobiles, and skiing equipment for various needs.

“We offer a concept where people considering buying an electric bike can come to Tahko to test the bikes we have for sale,” says Lehtonen.

He believes that providing a great service is a key to success. Entrepreneurs should think through what kind of service they themselves would like to receive; competing on price alone is rarely the best solution.

“Put yourself in the customer’s shoes,” Lehtonen summarises.

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Via its auxiliary company name of Sähkis.fi, Ledroom Oy has sold a great number of bikes to companies in the North Savo area and networked in and around the Tahko area. The business is currently also involved in a project led by Savo Vocational College to develop experience-based and programme services in North Savo.

“We are also working with Lykynlampi Outdoor Center in Joensuu. There too, our aim is to expand our rental services,” says Antti Lehtonen, the entrepreneur behind Ledroom Oy.

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Text: Minna Akiola
Photos: Ledroom Oy